Learn how to build a clothing brand step by step

Transform your passion for fashion into a thriving clothing brand with Hawthorn Academy

Introducing

A Masterclass in Clothing Brand Development

Backed by award-winning clothing manufacturer Hawthorn, “A Masterclass in Clothing Brand Development” is an innovative online curriculum designed to equip aspiring fashion entrepreneurs with the tools, strategies, and knowledge needed to launch and grow a successful clothing brand.

What is included?

Curriculum structure

“A Masterclass in Clothing Brand Development” offers a step-by-step guide to starting, growing, and sustaining a successful clothing brand. We help you gain essential knowledge in key areas such as clothing design, funding, manufacturing, and strategies for boosting sales.

Comprehensive Curriculum

Our curriculum, featuring 15 in-depth chapters and over 160 modules, is crafted to provide you with the essential knowledge and tools to confidently navigate the complexities of the fashion industry. Designed for self-paced learning, the course empowers you to build a successful clothing brand from the ground up.

The programme offers a comprehensive selection of templates and guides designed to enhance your learning experience and streamline your business processes. This includes essential documents like terms and conditions and start-up fund planners, alongside practical guides and tutorials that provide step-by-step instructions and resources to help you succeed in the fashion industry.

We’ve created a comprehensive fabric library, featuring images and detailed descriptions of some of the most popular fabric types. Each entry explores the history, characteristics, and applications of each fabric, guiding you toward making informed decisions about material selection.

Our programme is designed with convenience in mind, offering a self-paced learning experience that allows you to jump in and out as you wish. With unlimited access to all materials, you can take your time to absorb the content, revisit lessons whenever needed, and fit your studies around your schedule.

Unlock your potential

Build, Launch, and Grow Your Brand

Start your journey with our specialised course, made for aspiring fashion entrepreneurs.

Dedicated coaching

Your Partner in Fashion Success

Whether you’re launching a new collection or elevating an established brand, we’ll equip you with the skills, insights, and strategies essential for creating a standout, successful clothing brand.

CHAPTER 1

Foundations of launching your clothing brand

Establishing the essential foundations for your clothing brand, covering UK business registration, brand identity creation, understanding industry regulations, and strategies for competitive growth.

What is included: Video lesson | 11 modules

CHAPTER 2

From Concept to Creation: The Clothing Design Process

Developing design concepts for your clothing brand, covering mood boards, sketching techniques, flat sketches, tech packs, and the use of 3D design tools.

What is included: Video lesson | 13 modules | Measurement guide | Mock up templates | Expert interview

CHAPTER 3

Understanding Fabrics: Essential Knowledge for Designers

Focusing on fabric selection for your clothing brand, including the importance of fabric choice, understanding GSM, natural vs. synthetic fibres, fabric composition, and sustainable materials.

What is included: Video lesson | 12 modules

CHAPTER 4

Building an Eco-Friendly Fashion Brand

Emphasising sustainable fashion practices, covering eco-friendly fabrics, fair labour practices, ethical supply chains, transparency, and marketing strategies for an eco-friendly brand.

What is included: Video lesson | 21 modules

CHAPTER 5

The Power of Colour: Fundamentals for Fashion Design

Understanding colour theory in fashion, including the colour wheel, colour relationships, warm and cool colours, and integrating thoughtful colour schemes into your designs.

What is included: Video lesson | 12 modules

CHAPTER 6

Mastering Print Techniques for Clothing

Exploring various clothing printing techniques, covering screen printing, digital printing, DTF printing, puff printing, heat transfer, flock printing, and sublimation printing.

What is included: Video lesson | 18 modules

CHAPTER 5

Securing Funding for Your Clothing Brand

Calculating start-up costs and securing funding for your fashion brand, including creating a business plan, self-funding, government support, and crowdfunding options.

What is included: Video lesson | 8 modules | Pitch deck template | Cash flow forecast template

CHAPTER 8

Professional Photography: Showcasing Your Fashion Brand

Highlighting the importance of professional photography in fashion, covering brand identity, enhancing product appeal, boosting online engagement, and selecting the right photographer.

What is included: Video lesson | 12 modules

CHAPTER 9

Designing a Fashion-Forward Website

Designing a fashion-forward website for your brand, covering the importance of a website, reflecting your brand identity, choosing the right platform, and deciding between custom or template-based designs.

What is included: Video lesson | 9 modules | Expert interview

CHAPTER 10

Targeting a Niche Audience: Design and Marketing Strategies

Targeting a niche audience for your fashion brand, including defining niche markets, advantages of targeting a niche, strategies for success, and reaching niche audiences on social media.

What is included: Video lesson | 8 modules

CHAPTER 11

Choosing the Right Clothing Manufacturer

Understanding different types of clothing manufacturers, covering OEM, ODM, POD, CMT, and FPP, and how each operates for your production needs.

What is included: Video lesson | 13 modules

CHAPTER 12

Building a Strong Online Presence for Your Brand

Building a strong online presence for your fashion brand, covering branding and storytelling, selecting social media platforms, creating engaging content, planning with a content calendar, and exploring online advertising.

What is included: Video lesson | 8 modules

CHAPTER 13

Leveraging Partnerships for Brand Growth

Leveraging partnerships to grow your fashion brand, including the power of collaborations, influencer partnerships, strategic co-branding, and forming mutually beneficial alliances.

What is included: Video lesson | 8 modules

CHAPTER 14

Legal Essentials: Protecting Your Fashion Brand

Covering legal essentials for fashion brands, including protecting your designs and business interests, understanding copyright and trademark laws, drafting terms and conditions, and creating privacy policies.

What is included: Video lesson | 9 modules | Terms and conditions template | Privacy policy template

CHAPTER 15

Navigating Shipping and Duties

Managing the logistics of shipping garments, covering freight forwarding, express shipping, understanding FOB terms, import duties, HS codes, and EORI numbers for smooth operations.

What is included: Video lesson | 9 modules